You might try your hardest to tell if you could possibly rank your article for a certain topic. But it’s not always easy to figure out. That’s because you may not be looking at all of the position SERP “weak spots”.
In this video, I’ll describe all of these possible SEO opportunities – in three categories – Authority, Engagement, and Content Quality.
– and also have a little fun with the whiteboard video setup and video 🙂
Some of the resources mentioned:
Google Quality Raters Guidelines
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
Moz Tool Bar
https://moz.com/products/pro/seo-toolbar
Domain Authority
https://moz.com/learn/seo/domain-authority
Rank Tracking Tools:
www.evolvingseo.com/2012/01/24/the-ultimate-list-of-rank-checkers/
Meta Description Examples
Master Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples!)
For more SEO stuff from me!
Biz/blog: http://www.evolvingseo.com
Podcast: https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792
Twitter: https://twitter.com/dan_shure
Original Music by Me, with samples from
George Benson: https://www.youtube.com/watch?v=wpr6nysoAGg
Eric Moore: https://www.youtube.com/watch?v=r3juSbfs7NQ