For your business to have any chance of being one of the 20% that survives to year two, you need to implement a marketing strategy that locates, engages, converts, and retains your target audience.
It’s never been easy to be a small business. It’s hard to get financing, find the right team, and promote your product or services the right way. The year 2020 hasn’t been kind to small businesses and with so few barely being able to stay afloat, it paints a bleak picture for the rest of the small business owners.
Yet there’s no reason to despair quite yet 👏🏼
According to the World Bank, 90% of businesses are small businesses, and the U.S Small Business Administration statistics show that 28 million are in the United States alone – these are some daunting numbers.
And with these statistics comes a terribly high percentage of business failures. 90% of new businesses go bust, and according to Bloomberg, 80% of those in the first 18 months.
The good news is you can create and control a successful marketing strategy for your business. Because now there are tools that cover every element of marketing that will help you achieve your goals.
While there are quite a few marketing strategies to get a hang of and perfect, from video marketing and so on, knowing what tools to use is essential in helping up to move along.
To help you choose the right tools for you, we’ve compiled a list of 10 online marketing tools for small businesses that are going to give you that competitive edge to get ahead.
