Did you ever wonder how companies like Drift and HubSpot grow their business through content marketing? Well, are you in for a treat! We talked with Mark Kilens, VP of Content & Community at Drift and former VP of HubSpot Academy. Here are some of the topics we talked about:
The strategy behind Drift Insider
How Mark got into content marketing
What Mark learned from co-creating HubSpot Academy
How content marketers can improve their content
What content marketers should do to further their careers
