Did you ever wonder how companies like Drift and HubSpot grow their business through content marketing? Well, are you in for a treat! We talked with Mark Kilens, VP of Content & Community at Drift and former VP of HubSpot Academy. Here are some of the topics we talked about:
✨ The strategy behind Drift Insider
✍️ How Mark got into content marketing
🎓 What Mark learned from co-creating HubSpot Academy
🔍 How content marketers can improve their content
🚀 What content marketers should do to further their careers
