Sera Tajima, Founder of The Craft, shares 4 techniques to build trust into your website. Watch the full episode here: https://www.youtube.com/watch?v=XurwA-lY1mQ
Because users tend to determine a brand’s credibility by their website design, Sera recommends starting with value to move the needle on establishing trust. While using social proof and testimonials are some techniques that web designers should use to build trust, manipulative patterns and sloppy interfaces can destroy it. Whatever your prospective customer’s journey is on your website, Sera emphasizes the importance of delivering on your promises, having simple functionality, and being transparent along the way to develop a trustworthy online reputation. Because ultimately, knowing your customers and having a website design built just for them will help increase conversions in the long run.
References:
75% of people base the credibility of a business on how its website looks. https://cliquestudios.com/web-design-statistics
83% of visitors expect a web page to load in less than 3 seconds. https://cliquestudios.com/web-design-statistics
Learn more about Sera Tajima:
https://www.the-craft.io
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The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
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