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So this one is a little more raw than what I usually put up. I’m not doing a full tutorial, I basically just recorded everything I did on a Wednesday in the order I did it, because I keep getting emails and phone calls (believe it or not) from people asking how I actually run things day to day, and I figured it was easier to just show it.
Most of the video is the keyword research I do before I build anything for a client, which I think is the part that people don’t really see. I go through how I decide which searches to target for a pressure washing company here in Vermont, why I care a lot more about somebody typing “pressure washing company Burlington Vermont” than somebody typing “how often should I pressure wash my siding,” and why I’ll still go after a keyword that the tools tell me only gets twenty searches a month. Then I get into Moz and look at who’s already ranking for those searches, because that’s really what tells me whether a brand new site has a shot at showing up.
I also had a sales call at noon that no-showed me, and then she ended up calling back about ten minutes later, so that’s in there. And I start building out a site for a laundromat client who’s paying $175 a month.
Fair warning, I don’t get through everything I said I was going to get through, and I say so at the end. That’s kind of just how it goes running a small business, at least for me.
Chapters
0:00 What this video is
0:36 What I’m working on today
1:33 Making coffee
2:41 How I do keyword research for clients
6:40 Looking at who’s already ranking in Moz
9:34 Walking the dogs
9:55 Getting ready for a sales call
10:19 The call that no-showed
10:57 Starting the laundromat build
11:48 What actually got done
Tools in this one
DataForSEO, Moz Pro, Claude Code, CodeStitch Intermediate Astro kit, VS Code
I run Esker Designs, a web design and local SEO studio in Vermont. I mostly build small, fast sites for local service businesses.
If there’s something specific you want me to get into, pricing, how the sales calls actually go, how I structure service pages, whatever it is, leave it in a comment and I’ll try to cover it in the next one.
Free website audit: eskerdesigns.com
#webdesign #localseo #keywordresearch #dayinthelife #webdesigner #smallbusiness #seo #agencylife #vermont
