Need help reining in all of those extra keywords on your homepage? Contact our SEO team: https://www.thehoth.com/meet/
Homepage SEO is important, but many people do it wrong by trying to rank their homepage for too many keywords!
The fact is, trying to rank your homepage for all these keywords can do a lot of damage to your overall SEO. So in this video, we’re going to suggest something a little unusual: don’t try to rank your homepage! There are better ways to increase your organic traffic – and we’ll tell you those, too.
First, we’ll show you how using homepage SEO to rank for certain keywords can interfere with your ability to rank other pages on your website. You probably have enough competitors as it is, so you don’t want to be competing with yourself!
Then, we’ll talk about how ranking your homepage for search terms can confuse users on Google. When they land on your homepage and don’t find the content they searched for, they’ll leave your website immediately.
Finally, we’ll talk about why ranking your homepage can actually hold your business back in the long-term. Homepage SEO can pigeon-hole your business, leaving you in a bad spot when your business grows in the future.
Fortunately, we’ve also got a fix for all of these problems! To help get your homepage SEO back on track, we’ll tell you how to rank other pages instead. We’ll also discuss some link building and internal link strategies to get each page to rank where it belongs!
If you’d like to learn more about this topic, check out our blog post:
Why You Shouldn’t Rank Your Homepage (And What To Do Instead)
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