If you run a business, you simply can’t compete unless you have a website that performs for you.
That means that it attracts motivated visitors who are likely to buy your product or service. To do this, it must rank well with search engines. You need to make sure that your digital marketing efforts, including website content, design, social media, and email marketing, are all optimized to drive visitors to your website, and you should always be looking at ways to improve.
An SEO audit is how you can make sure that all of your search engine optimization efforts are working together towards that goal. Knowing how to perform an SEO audit and understanding how to read the results are extremely valuable tools for anyone who is marketing on the internet.