So perhaps you’re in that position of previously having rejected social media as a worthwhile addition to your overall business focus — or maybe you were sold on the value of social media before you clicked on this post, and you’re just looking to up your game.
Either way, this post should help. What we’re going to look at here is a set of social media optimization tips to help your website rank, with the results primarily being in social search but ultimately having a positive impact on your general search rankings through building up general interest in your brand.