Want to know how to choose a web design company? There are 6 hats (or areas of expertise) that they need to be able to wear, or you are not going to get the best results possible out of your website. The 6 Hats are:
• Aesthetics
• Marketing
• Search Engine Optimization (SEO)
• Copywriting
• Programming
• Tracking
Don’t not let a company (or your brother-in-law, niece, or neighbor) touch your website unless they can model all six hats for you. The reason is that any weak spot in the 6 areas mentioned above can have a detrimental effect on your ability to turn a web prospect in to a customer — and that’s the point of your website, right?
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business’ marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
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