9 Shopify Blog Examples You Need to See (+ Pro Tips)

Want more traffic to your Shopify store?

Start a blog. Why?

Look at Gymshark.

Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month.

That’s high-value SEO traffic it can funnel to its product pages. All without relying on ads.

And here’s the thing:

If you’re not blogging, you’re missing more than search traffic.

You’re walking away from opportunities to connect with your audience and position yourself as a leader in your industry.

Let’s fix that.

Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal).

1. Gymshark – Health and Fitness Blog

Gymshark’s blog, Gymshark Central, pairs high-quality content with a sleek design.

It’s one of the best Shopify blog examples I’ve seen. Because it focuses on what actually works:

• Super-actionable content that helps its readers crush their fitness goals
• Eye-catching visuals that make you stop scrolling

And it does all this while staying SEO-friendly.

It all starts with its optimized website architecture. This includes well-thought-out categories such as:

• Product & Style
• Fitness
• Health

Plus, the blog covers a wide range of topics in different content formats.

For instance, it has detailed guides for workout routines and inspirational lifestyle content.

And these aren’t quick throwaway articles, either.

They’re highly engaging content that captures attention and ranks well.

Case in point:

The article “The Six Best Bicep Exercises For Mass.”

It’s a 4,000-word guide that goes deep.

Each exercise comes with highly detailed instructions.

Every step includes a GIF showing how to do each exercise. (And features models decked out in Gymshark gear, of course.)

And it’s not just filler.

The step-by-step guide, along with the visuals, works like your very own personal trainer.

Everything you need about proper form and technique is right there.

It’s the kind of post you bookmark and come back to again and again.

The best part?

This post ranks high in search, bringing in highly qualified organic traffic every month.

It’s getting visitors for keywords such as “bicep workouts,” and “best bicep exercises.”

People searching for these terms are likely gym-goers—Gymshark’s target audience.

Sure, they might not be ready to buy yet. But these searches act as entry points into Gymshark’s funnel.

How Gymshark Optimizes Content for Top SEO Rankings

That biceps article shows all the hallmarks of content that rank well in organic search.

It breaks down each exercise with easy, step-by-step instructions.

Plus, it includes GIFs of each move, so it’s easier for readers to follow along.

This depth keeps readers engaged.

So, they spend more time on the page—a signal Google uses to measure quality content.

What’s more, the blog post follows basic search engine optimization.

For instance, meta tags use the target keyword:

Plus, the title is in an H1 tag:

And the internal links guide readers and search engines through a logical path:

These are SEO best practices that help rank blogs for relevant keywords.

And the results speak for themselves.

The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month.

That’s the power of pairing high-quality content with smart SEO.

2. Stanley: Adventure & Lifestyle Blog

Stanley’s blog goes beyond just talking about its products. Instead, it paints a picture of an adventurous lifestyle.

This helps the business tap into its audience’s adventurous spirit.

The strategy is clear:

By focusing on broader experiences, Stanley anchors its brand in universal experiences.

And embeds its products into these stories.

The result:

Stanley becomes a must-have for life’s memorable moments. Like brewing coffee outdoors, for example.

This works because it transforms Stanley from a simple purchase into a lifestyle choice.

Readers start seeing Stanley products as part of the experiences they want to have. And this creates an emotional connection that goes beyond the product’s practical use.

It’s no longer about selling drinkware.

It’s about selling a lifestyle, with Stanley a key part of achieving it.

How’s that for selling without selling?

How Stanley’s Blog Strategy Drives Marketing Success

The brilliance of Stanley’s blog is that it works as a key part of how the brand connects with people online.

It speaks to people at every stage:

Whether they’re just learning about the brand, comparing options, or ready to buy.

For example:

For existing fans, you’ll see posts like “Give the Gift of Stanley Personalization.”

These readers already know and love Stanley products. They’re just looking for what’s new.

For visitors who aren’t shopping yet, Stanley shares stories like “Women in Conservation: Jennifer Schall.”

These posts build connections through shared values before any product pitch.

Finally, for current customers, it offers practical content like “How to Properly Clean Your Stanley Gear.”

These helpful guides keep customers coming back.

Because the blog has different types of content for different customers, it’s not just a content hub.

It’s a relationship-building tool.

And in ecommerce, this is a great foundation for channeling buyers to product pages, and driving repeat sales.

3. Darn Tough Vermont: Outdoor Lifestyle Blog

Darn Tough Vermont’s blog stays true to its roots.

It has the same down-to-earth, community-first vibe that fans of the brand love.

How does this manifest?

First of all, the blog prominently features on the homepage

(Unlike many ecommerce stores that hide their blogs in the footer. As if they don’t really want you to find it.)

Here’s what this tells us:

The blog isn’t just an afterthought.

It’s part of the website experience and shows that Darn Tough is more than a store—it’s a community.

This sense of community comes through in how its blog invites readers to explore.

For starters, it’s easy to navigate.

There are two well-organized drop-down menus for blog categories.

One organizes content by topics like “Sock 101” and “Merino Wool.”

The other lets you filter by activity, like “Hiking” or “Snow Sports.”

It’s a sign that it’s considered the diverse interests of its readers.

Even the design reinforces this welcoming feel.

The clean, 3-column blog design is easy on the eyes.

And the search bar shows attention to detail.

Why?

It doesn’t just shove products in your face. You can filter specifically for blog posts, too.

It’s a small touch, but it makes browsing smoother. And honestly, more enjoyable.

And all this work is paying off.

The blog gets traffic from general search queries like “best socks for sweaty feet” and “ski socks.”

These non-branded keywords are incredibly valuable.

People searching for them aren’t focused on a specific product. And they likely haven’t formed strong brand preferences yet.

Reaching them at this stage gives Darn Tough the chance to guide their buying decisions.

How Darn Tough Engages Readers With Stories That Sell

Darn Tough knows how to hook readers still in the research phase.

It uses a storytelling framework that subtly primes people to buy. Without being pushy.

Take the article “Best Socks for Sweaty Feet.”

It follows a blog post template that informs and engages readers.

For example, it uses a first-person voice, which immediately lowers the reader’s defenses (because it doesn’t sound like a sales pitch.)

Then, there are the visuals:

Real-life images that feel authentic, not staged stock photos.

These make the content relatable and help boost credibility.

Finally, the product links fit naturally into the text.

All these subtle, non-intrusive elements leave a lasting impression.

Even if readers don’t buy right away, they’re likely to think of Darn Tough when it’s time to buy premium socks.

That’s how storytelling turns “just researching” to “I only buy Darn Tough.”

4. Taut: Health Blog

Taut’s blog is an extension of its premium anti-aging supplements.

It educates with content focused on its audience’s needs. And positions Taut as an authority in this competitive niche.

The blog design echoes the brand’s high-end positioning:

It features bright, engaging visuals—many showcasing women, its target audience.

And it pairs this with a light color palette and clean, modern typography.

The blog homepage sets the tone instantly.

Above the fold, a full-width section grabs attention with a bold image and a strong blog post title and description.

Scroll down, and you’ll find the latest posts. With topics that align with its products, such as:

• The role of collagen in skincare
• Solutions for brittle nails
• Collagen pills vs. powders

These posts go beyond surface-level content.

For example, the article on ingredients you can’t mix in skincare provides detailed advice.

It breaks down exactly which ingredients to avoid mixing. Plus, the information is easy to skim, making it easy to see at a glance.

This helps readers make smarter choices. And shows them the brand knows its stuff.

And you know what?

When people see you as knowledgeable, they start to trust you. That trust positions your brand as an expert in your niche.

How Taut Builds Topical Authority

Taut shows it gets the SEO game by focusing on topical authority: a key strategy for dominating your niche in the SERPs.

Look through its content, and you’ll notice multiple posts on the same topic.

This creates a web of content that Google loves.

Take collagen, for example.

It has various articles on this topic, such as:

• Collagen Pills vs Powders: Which Is Better, Peptides or Capsules?
• Best Collagen Drink & Water: Which Brand Is Best for the Skin?
• Collagen for Face: How to Increase Face Collagen When Losing It

Covering different angles of the same topic signals to search engines that the blog is an authoritative resource on the subject.

And it helps readers, too.

They can explore a topic in depth without leaving the site. This lowers bounce rates and increases engagement.

The cherry on top?

Many of its blog posts rank in various SERP features.

For instance:

It’s on the first page of Google for terms like “collagen facial.”

It also appears in the “People Also Ask” section for queries like “super collagen.”

It’s even in Google’s AI overviews.

It’s hard to quantify exactly how much traffic this strategy drives without internal data.

But one thing is clear.

Creating topic clusters works.

5. Press London: Food Blog

Press London’s “The Squeeze Magazine” doesn’t feel like a traditional blog.

It looks and reads more like a wellness publication. Just the perfect fit for its health-conscious audience.

Notice the magazine-style layout that draws you in:

And the sharp curated photos that bring the content to life:

Plus, the zero clutter that creates a polished vibe:

Together, they complement the brand’s simplicity and wellness.

But it’s not just about looks.

The content also focuses on practical wellness advice its readers need.

And then smoothly connecting them to helpful products when relevant.

Take the article about hydration in winter.

Notice how it mentions its products naturally within the content.

This feels more like getting tips from a friend than a sales pitch.

And when people feel that way, trust builds and skepticism fades—a step that needs to happen before anyone decides to buy.

How the Squeeze Magazine Turns Blog Content Into Sales

Press London makes its blog work harder by using strategic internal links to drive sales.

It uses links to:

• Take you to products that fit what you’re reading about
• Connect its most important product pages
• Help you find related content

Look at these examples:

In “The 70/30 Rule: Is This the Secret to Weight Loss?” the article ends with a call to action to a product category page.

Perfect timing.

That’s because after readers learn about a helpful approach to weight loss, they’re ready to see products that support their new world view.

Now, in “How to Stay on Track After a Meal Plan,” it uses keyword-optimized links to product pages.

This helps readers find the exact products they need when they’re most interested.

(And it passes valuable SEO link juice, too.)

Lastly, in “Vitamin D: Benefits: The Signs of Deficiency, and How to Get More,” it includes a link to a related article.

This keeps readers engaged, exploring connected topics they care about.

Here’s the takeaway:

Internal links aren’t just navigation tools.

You can use them to guide readers to product pages so your Shopify blog becomes another sales channel.

And here’s the bonus:

Strategic internal linking also helps search engines crawl your site more efficiently.

It’s not a magic bullet for rankings, but it strengthens your SEO foundation.

6. Game of Bricks: Toy Blog

Game of Bricks sells Lego lighting kits and accessories.

And its blog is unmistakably made for Lego fans.

The content is diverse and perfectly targeted to their interests.

From product-focused posts to gift guides, it covers a wide range of topics, such as:

• Football LEGO Sets: The Ultimate Gift for Every Football Fan
• How to Build and Display the LEGO Plum Blossom
• What is LEGO 11031: A Retired LEGO Set
• Most Valuable LEGO Sets: A Collector’s Guide

This variety means it’s got something for everyone:

Parents can get ideas for gifts, and collectors can learn more about rare and retired sets.

How Game of Bricks Turns LEGO Fans Into Customers

Game of Bricks focuses on providing educational content.

Product mentions often feel secondary.

Take the blog post “The Best LEGO Brickheadz Sets to Collect.”

It starts by giving readers what they’re searching for: a list of LEGO Brickheadz sets.

As the article continues, it casually introduces Game of Bricks’ lighting kits.

This builds product awareness without making it sound too salesy.

It’s a great strategy that builds product awareness, encouraging readers to think:

“Maybe I could use that for my set.”

(Even if a lighting kit wasn’t something they had in mind when they started reading.)

7. Ruggable: Interior Design Blog

Ruggable’s blog, Into the Wash, is more like a home and lifestyle magazine. Not a blog about rugs.

Every post takes you into living spaces where rugs are the secret ingredient for Instagram-worthy homes.

And in every shot, you’ll find Ruggable’s rugs.

What’s more, the blog layout is clean and minimalist. And the single-column design works beautifully on mobile.

But the real star is the visually rich lifestyle content.

The posts feature high-quality photography that makes you dream about turning your space into a Pinterest-worthy haven.

If you love great design, these photos will have you dreaming of creating your own picture-perfect space. #lifegoals

How Ruggable Organizes Blog Categories to Improve Reader Experience

Look at Ruggable’s blog categories. And you’ll see it narrowed down to just three, catering to different audience interests.

The first category: “Home Design Ideas.”

This is where Ruggable goes broad.

It’s the bucket for inspiration on styling your living space. Like a mood board in blog form.

Want Bridgerton-inspired decor ideas? This is your stop.

Then, there’s “Behind the Collection.” The product-focused category.

It offers readers a deeper look at the products.

It’s the get-to-know-us category where you’ll discover its process, design partnerships, and the inspiration fueling its collections.

And finally, the “Rug Guide.”

It’s a category for the practical stuff, like how to layer rugs.

By sticking to these three categories, the blog is easy to navigate while catering to different reader needs, including:

• Inspiration seekers exploring styling ideas
• Brand fans curious about product backstories
• Shoppers searching for tips and guides

This structure boosts the reader experience.

And with clear, organized content for different search intents, it also improves search engine rankings.

The result?

The blog ranks well for a variety of keywords.

According to Semrush, the blog attracts visitors through both brand-related keywords, like “how to wash a Ruggable.”

And also for broader, non-brand terms such as “dining room rug ideas.”

Quite impressive.

8. Beardbrand: Grooming & Lifestyle Blog

Beardbrand’s Urban Beardsman blog features more than 1,000 articles.

And because of this large library of content, its minimalist design makes sense.

Instead of a flashy layout, it goes for straightforward, prioritizing ease of navigation.

On the blog homepage, big, eye-catching images direct readers to categories like “Beard” and “Mustache.”

When you click one of these links, you’ll find a simple category page structure.

There’s a short description at the top of the page.

Plus, a straightforward list of article links below.

No fancy layouts. No complex navigation.

As a result:

• Readers easily find what they’re looking for
• Search engines know which pages to prioritize for crawling and indexing

And it’s working for the blog.

It attracts over 67K monthly visits for various relevant keywords such as:

• Mustache styles
• Beard trimming
• Sea salt spray for hair

How Beardbrand’s Shopify Blog Connects With Its Audience

Beardbrand’s blog speaks directly to the “urban beardsman” persona.

Each blog post makes them feel seen and understood, whether the post is a grooming guide or a personality profile.

Read the blog posts, and you’ll notice that product pitches are rare.

When product links do appear, it’s subtle and natural. And often, it’s left out completely.

The only thing that’s always constant (and takes you back to its ecommerce store) is the navigation menu bar.

This approach builds trust in two ways:

• It shows it cares about helping its community
• It positions Beardbrand as an authority in the beard care space

The content strategy is clear:

Build a community first. Sell products second.

And that’s the thing about a blog.

It can be a great sales driver. But it’s also a great asset for building trust and earning loyalty over time.

9. Lovevery: Parenting Blog

Lovevery keeps things simple with a clean, focused structure.

It groups its entire blog content under four main categories:

1. By Age
2. Skills & Stages
3. Playtime & Activities
4. Podcast

This streamlined approach works well.

While it covers countless parenting topics, these four clear sections help readers instantly know where to go.

It shows how thoughtful organization makes navigation easier.

But how does it fit dozens of articles into just four categories?

Through smart subcategories.

Each main category branches into specific topics.

Take “Skills & Stages,” for example. It branches into specific areas like “Motor Skills,” “Tummy Time,” and “Social Skills.”

The “Playtime & Activities” category goes even further, organizing topics by both age ranges and themes.

This clear structure helps parents find content based on:

• Their child’s age
• Specific skills they want to develop
• Activities they want to try

And there’s a bonus:

Search engines love this clear organization, too.

Why?

This clear hierarchy of categories and subcategories helps search engines understand how different pages relate to each other.

No wonder Lovevery attracts tens of thousands of monthly organic visits.

How Lovevery Uses Sitemaps to Boost SEO Rankings

Lovevery takes its website organization one step further using its sitemaps.

The main sitemap acts as an index, linking to individual sitemaps organized by content type, such as by:

• Age Range
• Skills & Stages
• Posts

Each sitemap serves a specific purpose.

For example, the “Age Range” sitemap links to hub pages for specific age ranges, like “43-45 months” or “4 years old.”

These hub pages list articles and resources for each developmental stage.

(Below is an example of what this hub page looks like on the site.)

Meanwhile, the “Skills & Stages” and “Posts” sitemaps link to the category page and individual blog posts within that category.

This sitemap organization is a textbook SEO strategy.

It helps search engines understand the hierarchy and relationships between pages. That way, they know which content to index and rank.

Best Practices to Steal From These Shopify Blog Examples

The Shopify blog examples above show how your site can boost traffic with a well-executed blog.

But none of this happens by accident. Their success comes from doing the right things well.

Want to do the same for your blog?

Here are eight essentials to get you started.

1. Write Posts That Actually Help Your Customers

Create blog content your customers care about.

Not sure where to start?

Use tools like Semrush’s Topic Research tool or Answer the Public to uncover topics your audience is looking for.

For example, in Semrush, you enter your product.

And it’ll instantly generate a list of topic ideas.

If you need help framing those topics for your blog posts, check out our proven blog post templates.

These are the same templates we use that helped us grow our blog to over 770K monthly unique visitors.

2. Create Content for Window Shoppers and Regular Customers

Ecommerce product pages work well for people ready to buy. But what about window shoppers who aren’t ready yet?

That’s where your blog helps.

It can attract different types of potential customers:

• People who are just learning what you sell and exploring their options
• Those comparing your products with alternatives
• Shoppers who are almost ready to buy but need that final bit of reassurance

For example, Beardbrand attracts top-of-funnel readers with the article “How to Deal with Unruly Coarse Hair.”

These people know they have a problem but aren’t aware of a product that can help them.

So, they’re searching for solutions, which gives you a chance to catch them early on.

In contrast:

Stanley uses the blog post “Level Up Your Hydration With The New IceFlow™ Flip Straw Collection” for readers who already know its brand.

These are often people who’ve interacted with the brand before. Like those who’ve bought a Stanley product or are specifically looking for one.

So, the focus shifts from introducing the brand to keeping them engaged with updates and new offerings.

By creating different types of content, you engage a wider audience.

That’s how you make your blog work hard and turn it into a tool for growing your business.

3. Help People Find Your Blog on Google

Ranking for organic keywords and getting search engine traffic is one of the biggest perks of a well-optimized blog.

Take Lovery, for example. It gets over 64K monthly visitors from organic searches.

Yes, it takes time and effort.

And no, it’s not completely free (think writers, SEOs, hosting).

But when you do it right, it’s one of the most cost-effective ways to drive long-term, sustainable traffic.

So, how do you make sure your blog is set up correctly?

Start with basic SEO practices like:

• Setting up proper analytics to track performance
• Conducting keyword research effectively
• Optimizing your content for SEO and visitors

Then, use our SEO checklist to stay on track so you don’t miss a thing.

It covers everything from SEO basics to link building.

4. Stick to a Regular Posting Schedule

When it comes to blogging, consistency is the name of the game.

It signals to Google your blog is active, which helps with rankings.

Even better?

The more you post, the more chances you get to:

• Rank for different keywords
• Link internally to other blog posts or product pages

But don’t stop there.

Give your older blog posts a refresh, too. You can:

• Update outdated information
• Add new valuable insights
• Tweak blog titles and headings

We’ve seen this strategy work wonders.

In fact, using this content refresh strategy, Brian Dean increased organic traffic to a blog post by 22%.

That’s the power of a content refresh.

5. Get Your Posts in Front of More People

You’ve already done the hard work to create one piece of content.

Now, make it pull double (or triple) duty.

Repurpose it into different formats for multiple traffic channels.

It’s the quickest way to get your message in front of more people without starting from scratch.

For example, Huel turned its blog post “Simple Ways to Meet Your Daily Fiber Intake Goals” into a carousel post on Instagram.

And Darn Tough Shared a Facebook post linking to its latest blog article.

Want more ways repurpose your content?

Here you go.

• Create infographics to highlight key points
• Transform blog images into graphics for social media
• Turn posts into short videos for YouTube, Instagram Reels, or TikTok
• Pin blog visuals to Pinterest

6. Show Readers What to Do Next

Potential customers need 7 interactions with a brand before they decide to make a purchase.

This means the longer readers stay on your site, the more likely they will convert.

So, make the most of their time by encouraging them to explore more.

Guide them with clear calls to action (CTAs) that prompt interaction. And use sales-focused CTAs where the natural next step aligns with a purchase.

For example, Everlane’s blog post “Going Western” links directly to product pages featured in the article and images.

And Beardbrand takes a more direct approach with a prominent CTA button linking to its “Eau de Parfum” product page in its blog post, “The Complete Guide to Men’s Cologne.”

But not every CTA has to push a sale.

CTAs can also build trust and engagement by encouraging actions like:

• Reading another article
• Signing up for your email list
• Downloading a helpful resource
• Joining your community
• Subscribing to your newsletter
• Following or engaging on social media

For example, Gymshark’s post “What Is #Gymshark66?” doesn’t link to a product page.

Instead, it features a bold banner inviting readers to apply for its athlete search.

7. Use Images That Catch Attention

Visuals are essential for engaging blog content. They help:

• Break up long sections of text
• Illustrate complex concepts
• Make content more shareable on social media
• Improve the user experience

So, use them to your advantage.

Create high-quality visuals to grab attention and improve readability and engagement.

And as a bonus:

Those same images can boost your search engine rankings, too.

Not sure how to get started? Check out our image SEO guide for everything you need.

8. Design Your Blog for Mobile Users

With most internet searches happening on mobile, it’s a cardinal sin to ignore mobile optimization.

Google recommends asking the questions below to check if your site is mobile-friendly:

• Does your site load quickly?
• Is it easy to navigate?
• Is it easy to take action?

Here’s the thing about mobile optimization:

When you get it right, the benefits are huge.

Readers will appreciate the smooth experience (and stick around longer).

Plus, search engines reward mobile-friendly sites with higher rankings.

It’s a win-win for your audience and your SEO.

Turn Insights from These Shopify Blog Examples into Your Store’s Success

You’ve seen what works through these Shopify blog examples.

Now, it’s time to take action and create a blog for your Shopify store.

Sure, it takes effort. But the rewards—more traffic, stronger customer connections, and increased sales—are worth it.

And with the right tools and guidance, you can get it right from day one.

Here are the resources you need to get started:

How to Design a Blog – Learn the exact steps to create a stunning, user-friendly blog.

Shopify SEO: The Complete Beginners Guide – Discover the SEO tactics to drive traffic and boost your visibility.

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan – Master the 10-step framework to create content that turns readers into customers.

The post 9 Shopify Blog Examples You Need to See (+ Pro Tips) appeared first on Backlinko.