Free client getting scripts: https://tinyurl.com/Passive-Agency-Formula/
Should you niche down your web design agency… or stay general?
In this video, I share the approach that worked best for me — and the answer might surprise you: do both.
A niche makes your outreach and messaging more targeted (cold email, cold calls, DMs) and helps businesses trust you faster. But a local brand builds instant credibility too, because many business owners prefer working with someone nearby — especially through Facebook groups, networking, and referrals.
What you’ll learn in this video:
✔ Why niching down makes getting clients easier
✔ The downside of going “too niche” too early
✔ Why a local brand increases trust and conversions
✔ The simple “2 brand” strategy: niche + local
✔ How to set this up quickly without doubling your workload
If you’re starting a web design agency and want a clear strategy that gets clients faster, this video will save you months of trial and error.
Want my exact scripts + systems to get clients?
Join my course/community where I share the exact outreach scripts, templates, and step-by-step process I use to sign monthly-paying website clients.
👉 Join here: https://tinyurl.com/Passive-Agency-Formula/
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