Want my agency to improve your ROI and run Ads for you? Book a consultation here: https://calendly.com/jamielilac/30min
Want me to TEACH you how to improve your Ads? Go here: https://calendly.com/jamielilac/121-mentoring-consultation-with-jamie
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If you’re new to my channel, my name is Jamie Stenton, and I’m the director of Lilac James – a results-driven marketing agency offering expert-led done-for-you services, 1:1 mentoring, and practical training, all designed to help ambitious businesses grow faster with smarter marketing.
Over the past 20 years, we’ve helped hundreds of businesses across the UK and beyond unlock serious growth through high-performance advertising campaigns on platforms like Google (SEO and Ads), Meta, and LinkedIn.
Whether you’re looking for expert support or simply want to learn how to market more effectively, you’re in the right place. Be sure to subscribe and check out the videos for actionable strategies you can start using today.
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VIDEO GUIDE 👇
🚨 Redesigning your website? You could be about to lose ALL your SEO rankings! 🚨
Whether upgrading, rebranding, or changing your site structure, a poorly handled website redesign can overnight wipe out years of SEO progress, handing all your search traffic to your competitors.
In this video, I will walk you through the critical steps you need to follow to protect your rankings and even improve your SEO during a website rebuild.
📌 In This Video, You’ll Learn:
✅ Why website redesigns can cause massive SEO losses
✅ How to create a 301 redirect strategy to maintain rankings
✅ The importance of keeping metadata and high-value content
✅ How website speed impacts SEO and how to optimize it
✅ Why you CAN change content—but only if done correctly
⚠️ Common SEO Mistakes in Website Redesigns:
❌ Deleting or changing URLs without proper redirects
❌ Removing or altering metadata, titles, and descriptions
❌ Reducing word count on high-performing pages
❌ Adding large images & videos that slow down site speed
Even big companies make these mistakes—we’ve seen multi-million-pound businesses lose 75% of their rankings overnight just because their web team didn’t follow the right steps. Don’t let this happen to you!
🔍 Who is this video for?
✅ Business owners planning a website redesign
✅ Marketing managers overseeing a site migration
✅ Web designers who want to keep SEO rankings intact
✅ Anyone who relies on Google traffic for leads & sales
💡 PRO TIP: Your web designer is NOT an SEO expert. Make sure an SEO professional reviews your site changes before launch!
Chapters:
00:00 – Intro
00:22 – Losing your SEO rankings
00:48 – Don’t always trust your website designer
01:20 – 301 Redirects
03:01 – Changing your Metadata
04:38 – Improve your technical SEO
05:53 – Conclusion and Outro
🔔 Want to protect your website’s SEO? Watch now, like & subscribe for more expert digital marketing tips!
#SEO #WebsiteRedesign #SearchEngineOptimization #DigitalMarketing #WebsiteMigration #SEOForBusiness #MarketingTips #GoogleRankings #WebDesign #SEOStrategy