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Timestamps:
00:00 – Intro
00:58 – SEO baseline
01:15 – Search Engine Result Page
03:05 – How to track SEO performance
03:48 – How things work
04:24 – Proxies
05:03 – AI SEO, AEO, GEO
08:24 – How Search Engines Work
09:11 – Crawling
10:33 – Sitemap
10:55 – Orphaned Pages
13:31 – robots.txt
15:43 – Canonical pages
17:11 – Domains
19:11 – What is Google Search Console?
19:33 – What you put on your site matters
20:01 – Markup
21:30 – Content and Intent
23:32 – Performance and experience
24:34 – Building authority and trust
25:23 – Generative AI performance
26:15 – Multitenant Architecture
28:19 – Hands On
28:35 – Getting started with Data Impulse
31:56 – How to improve your SEO
32:06 – Intent
35:36 – Google Trends
36:54 – SERP Suggestions
37:09 – Google Adwords Keyword Planner
38:05 – Google Search Console
39:24 – SERP Preview for Your Site
39:51 – Analytics
42:09 – sitemap.xml, robots.txt, llms.txt
42:41 – Site Performance
43:21 – Generative AI Features
43:51 – Improving SERP Rankings
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