AI killed web design. So why am I busier than ever?

Apparently AI has killed web design. So why am I busier than ever?

I’ve been building websites for 20 years and running an agency for 16. I use AI every day. But what I’m seeing on real client projects looks very different from what people are telling me on TikTok.

In this video, I look at what AI is actually doing to my job as a web designer: the rescue jobs, the hype, what businesses still pay for, and why generating a website isn’t the same as knowing what it needs to do.

There’s also a familiar feeling to all this. I’ve seen this film before. Last time, there were more pictures of monkeys.

This is my honest take from inside the industry. I could be wrong. I might be eating my hat in a year or two. But right now, my inbox tells a different story.

If you’re a business owner, marketing manager or fellow web designer, I’d like to hear what you’re seeing. Has AI changed who you hire, what you pay for, or the work landing on your desk?

Tell me in the comments.

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