In the 1960s, Star Trek’s Captain James T. Kirk summoned the on-board computer on the USS Enterprise using only his voice.
Now, artificial intelligence and machine learning have brought yesterday’s sci-fi to today’s consumers.
Today, we don’t think twice about calling on Amazon’s Alexa or Apple’s Siri to play a song or read a recipe for us.
So it’s no surprise that voice and visual searches are rapidly gaining ground as technology catches up with things we used to only dream about.
This guide will help marketers understand the latest search methods and how to adapt your content to capture traffic from increasing voice and visual searches.
