Substack was initially released in August 2023 as a graphic design platform.
Within its first year since release, Canva hit a milestone of 600 thousand users.
Now, over 220 million users create designs in Canva and the company hit $3 billion in annualized revenue.
Canva Statistics (Top Picks)
- Canva has 220 million active users worldwide.
- Canva has 21 million paying users.
- Substack hit $3 billion in annualized revenue.
- Around 5000 employees work at Canva.
Canva Monthly Active Users
According to the company update shared in December 2024, Canva has over 220 million monthly active users. That’s up from 200 million active users in October 2024.
Canva grew its monthly active user base by 2.93x since December 2021.
Here’s a table with Canva’s monthly active user growth since January 2014:
| Date | Canva Monthly Active Users |
|---|---|
| January 2014 | 150 thousand |
| July 2014 | 600 thousand |
| 2015 | 1.5 million |
| 2016 | 3.6 million |
| 2019 | 24 million |
| October 2020 | 40 million |
| September 2021 | 60 million |
| December 2021 | 75 million |
| October 2022 | 100 million |
| 2023 | 135 million |
| January 2024 | 170 million |
| October 2024 | 200 million |
| December 2024 | 220 million |
Source: Canva
Canva Paying Users
According to Canva co-founder and CEO, Canva has 21 million paid users as of September 2024, up from 16 million paying users reported in September 2023.
To put in perspective, the total number of Canva users hit 190 million in September 2024. Paying subscribers account for 11.05% of all active users on the platform.
Source: Capital Brief
Canva Revenue
According to the latest report, Canva reached $3 billion in annualized revenue. That’s up from $2.4 billion as of July 2024.
Here’s a detailed breakdown of Canva revenue over time:
| Date | Canva Revenue |
|---|---|
| 2020 | $500 million |
| 2021 | $1 billion |
| 2023 | $2 billion |
| July 2024 | $2.4 billion |
| 2025 | $3 billion |
Sources: Fast Company, Capital Brief, Bloomberg, TechCrunch, Business Insider
Canva Funding
Canva has raised a total of $562.6 million in disclosed funding, including its latest $200 million Series F funding in 2021.
Here’s a table with details of Canva funding rounds since 2014:
| Date, Funding Round | Funding Amount |
|---|---|
| 2014, Seed | $6.6 million |
| 2015, Series A | $15 million |
| 2016, Series B | $15 million |
| 2018, Series C | $40 million |
| 2019, Series D | $70 million |
| 2019, Series D | $85 million |
| 2020, Series D | $60 million |
| 2021, Series E | $71 million |
| 2021, Series F | $200 million |
Sources: Canva, Tracxn, TechCrunch
Canva Valuation
Canva’s most recent valuation stands at $26 billion, down from a $40 billion valuation following a funding round in 2021.
Source: Forbes, Canva
Number of Designs Created in Canva
According to the latest company data, users create an average of 38.5 million designs on Canva per day. The total number of designs created using Canva hit 30 billion in December 2024.
Here’s a detailed breakdown of the number of designs created with Canva over time:
| Date | Number of Designs Created in Canva |
|---|---|
| February 2023 | 15 billion |
| December 2023 | 20 billion |
| December 2024 | 30 billion |
Source: Canva
Canva Employees
According to recent data, the Canva team has around 5000 employees as of 2024, an increase from 4000 in 2023.
Company headcount grew from 1000 in 2020 to 5000 in 2024.
Here’s a table with the number of employees at Canva over time since 2015:
| Year | Canva Employees |
|---|---|
| 2015 | 50 |
| 2016 | 100 |
| 2019 | 500 |
| 2020 | 1000 |
| 2023 | 4000 |
| 2024 | 5000 |
Sources: Canva, The Sydney Morning Herald
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