Maximize Your AI Visibility Before Your Competitors Do [Webinar] via @sejournal, @lorenbaker
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before…
Read More »Audience Research: How to Know What Your Buyers Really Want
If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers…
Read More »Topical Authority: What Is It, & How Does It Work?
You’ve probably heard the term “topical authority” thrown around a lot in SEO circles lately. And for good reason. If Google recognizes your site as a trusted source on a…
Read More »The 11 Best Marketing Insights from the Ahrefs Podcast
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to…
Read More »Microsoft Launches New Bing Places For Business via @sejournal, @MattGSouthern
Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users. The post Microsoft Launches New Bing Places For Business…
Read More »Google Search Experiencing Ongoing Service Disruption via @sejournal, @MattGSouthern
Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. The post Google Search Experiencing Ongoing Service Disruption appeared first on Search…
Read More »Vibe Marketing: Hype, Reality, and Real Case Studies
AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before…
Read More »How to Audit Brand Mentions for Modern SEO
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to…
Read More »How to Use SEO to Build Your Brand
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what I see happening: Marketers chase clicks but forget about recognition….
Read More »ChatGPT Shopping: How to Get AI to Recommend Your Products
ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal….
Read More »