What Is Generative Engine Optimization (GEO)?
If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT, Perplexity, and Google’s AI Overviews are answering questions before people…
Read More »Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval via @sejournal, @DuaneForrester
Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems. The post Semantic Overlap Vs. Density: Finding The Balance…
Read More »Google Confirms New Google Verified Badge for Local Services Ads via @sejournal, @brookeosmundson
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. The post Google Confirms New Google Verified…
Read More »Tips For Running Competitor Campaigns In Paid Search via @sejournal, @timothyjjensen
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid…
Read More »Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) via @sejournal, @MattGSouthern
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can…
Read More »SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search…
Read More »Journalist Outreach: How to Earn High-Authority Links in 9 Steps
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to…
Read More »Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible…
Read More »WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites via @sejournal, @martinibuster
High severity vulnerability hits Redirection for Contact Form 7 plugin, affecting over 300,000 WordPress sites The post WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites appeared first on…
Read More »Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic via @sejournal, @MattGSouthern
Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel. The post Ahrefs Launches Tracker Comparing ChatGPT & Google…
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