The Real Cost of Customer Acquisition (And How to Cut It)
If you don’t know how much it costs to acquire a customer, you’re flying blind. And if you do know, but you’re paying too much, you’re in trouble. The simple…
Read More »Research Shows Differences In ChatGPT And Google AIO Answers via @sejournal, @martinibuster
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google…
Read More »Updated llms.txt: More control for future discovery
Table of contents Choose what AI sees Why this matters Built for the future of SEO AI tools are changing how people discover your website, and not always in the…
Read More »SMS Marketing: What It Is + Top Tips & Tools
SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of text messages, SMS marketing can be a great way to…
Read More »How To Win In Generative Engine Optimization (GEO) via @sejournal, @maltelandwehr
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared…
Read More »Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis via @sejournal, @MattGSouthern
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. The post Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis appeared…
Read More »What Is Content Decay? How to Identify and Fix Declining Content
Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing like it used to? Maybe it ranked on the first…
Read More »Try AI-powered SEO with 10 free Sparks.
Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can…
Read More »Google Warns: CSS Background Images Aren’t Indexed via @sejournal, @MattGSouthern
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed…
Read More »Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory,…
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