What We Learned From Studying Our Own “AI Proof” Keywords
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase)…
Read More »Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally,…
Read More »Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32%…
Read More »Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs….
Read More »Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared…
Read More »How to prep your Shopify or WooCommerce store for Black Friday before the rush starts
Table of contents Basic: Start with what you can control for Black Friday 1. Optimize your metadata 2. Optimize product pages for both humans and search engines 3. Use internal links…
Read More »Google’s Free SEO Tools, Explained
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the…
Read More »WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks. The post WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search…
Read More »76% of AI Overview Citations Pull From Top 10 Pages
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results…
Read More »Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation…
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