How to Build a Customer-Focused Content Strategy (6 Steps)
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then,…
Read More »Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services via @sejournal, @martinibuster
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product. The post Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services appeared…
Read More »15 Marketing Conferences to Attend in 2025
Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Location: San Francisco, USA Prices: From US$1,399 Date: September 3-5…
Read More »How Brian Dean Would Launch Backlinko in 2025
In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world,…
Read More »Google Updates Search Analytics API To Clarify Data Freshness via @sejournal, @MattGSouthern
Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. The post Google Updates Search Analytics API To Clarify Data…
Read More »Ask An SEO: Why Your Content Is No Longer Good Or Helpful via @sejournal, @rollerblader
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based. The post Ask An SEO: Why Your Content Is No Longer Good…
Read More »Google Says AI Won’t Replace The Need For SEO via @sejournal, @martinibuster
Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO. The post Google Says AI Won’t Replace The Need For…
Read More »AI Overviews Cite AI-Generated Content More Than Human Writing
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took…
Read More »What Is Paid Media: The Different Types & Examples via @sejournal, @brookeosmundson
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The…
Read More »