Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern
Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’…
Read More »How to track website traffic: how many people are visiting your site?
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to…
Read More »The SEO Bots That ~140 Million Websites Block the Most
Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It…
Read More »The AI Bots That ~140 Million Websites Block the Most
There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….
Read More »Google AI Mode Is Here, But You Can’t Track It Properly
Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on…
Read More »Google Gemini Upgrades: New AI Capabilities Announced At I/O via @sejournal, @MattGSouthern
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI…
Read More »The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue
New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and…
Read More »LLMO Is in Its Black Hat Era
That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…
Read More »Google Expands AI Features in Search: What You Need to Know via @sejournal, @MattGSouthern
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in…
Read More »Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a…
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