Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees

I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter…

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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing…

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10 SEO tips for your Valentine’s Day sale

Valentine’s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options….

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How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthern

YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025. The post How YouTube’s Recommendation System Works In 2025 appeared first on Search…

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How To Improve Your Travel SEO In 10 Steps

Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing…

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24 Up-To-Date PPC Statistics to Know

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025,…

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How to Choose the Best WordPress Theme for SEO via @sejournal, @MaddyOsman

Don’t overlook the SEO aspect of your WordPress theme. Find out why an SEO-friendly theme is important and explore the best options for better rankings. The post How to Choose…

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LinkedIn Report Reveals Most In-Demand Marketing Skills via @sejournal, @MattGSouthern

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success. The post LinkedIn Report Reveals Most In-Demand Marketing Skills appeared first on Search Engine Journal.

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Matt Mullenweg Hires New Lawyer In Fight Against WP Engine via @sejournal, @martinibuster

Matt Mullenweg and Automattic hired a powerful law firm to represent it against WP Engine’s federal law suit The post Matt Mullenweg Hires New Lawyer In Fight Against WP Engine…

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9 Ecommerce Website Examples to Copy for Better Results

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design…

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