Keyword Relevance: What It Is, and How to Demonstrate It to Google
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account…
Read More »New feature: Introducing Yoast AI Optimize
Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI….
Read More »I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015…
Read More »Understanding & Optimizing Cumulative Layout Shift (CLS) via @sejournal, @vahandev
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor. The post Understanding & Optimizing Cumulative Layout Shift…
Read More »AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. The post AI In Marketing Copy: A Surprising Sales Killer,…
Read More »SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
Read More »Buyer Intent Keywords Convert Better. Here’s How to Find Them
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
Read More »Google Gives 5 SEO Insights On Google Trends via @sejournal, @martinibuster
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues The post Google Gives 5 SEO Insights On Google Trends appeared first on…
Read More »Redirects 101: A Beginner’s Guide to Setup & Best Practices
Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning…
Read More »Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern
Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics. The post Facebook Attracts Gen Z Users While TikTok’s Boomer…
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