5 Free Google Tools to Upgrade Your SEO Strategy

If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite…

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Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities…

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How to Choose Which Top Level Domain to Use

Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do…

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Yoast SEO 16.3: Schema structured data improvements

Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org…

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Do Large Publishers Have an Unfair Advantage in Google Search? via @sejournal, @brysonmeunier

Five years ago, Google organic search results were dominated by large publishers. Does Google now have more diverse results? Learn more here. The post Do Large Publishers Have an Unfair…

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How Optimizing for Voice Search Will Impact Your SEO Plan in 2021

A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture…

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How to Create the Most Effective Facebook Business Page

With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world.  Seventeen percent of Facebook users say following brands or businesses is…

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Rich results are rocking the SERPs

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath…

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Google’s MUM understands what you need: 1000x more powerful than BERT

Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced…

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5 Ways to Generate Positive Client Reviews for Your Law Firm via @sejournal, @xandervalencia

The success of your firm depends on you having a shining online reputation. Learn how and where to get great reviews online. The post 5 Ways to Generate Positive Client…

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