Why killing your content marketing makes the most sense
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding…
Read More »How to Run Nonprofit Marketing Ads
One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is…
Read More »What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google…
Read More »Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know…
Read More »How to Create a Content Calendar That Works For You
On a micro level, each calendar entry also lists information about an individual content piece, such as: Topic Author Contributors Status Due date Format Channel Like this: Unlike an ideas…
Read More »Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you…
Read More »JTBD + Content: Using Product Reviews to Drive Content Strategy
This is a step-by-step workflow for using software review sights to mine insights on problems, pain points, and JTBD to inform customer, content, and keyword research.
Read More »How to Fix Schema Validation Errors
Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation…
Read More »SEO Basics: What is keyword research?
If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google….
Read More »Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]
You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed…
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