How to Lower PPC Churn Rates
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking:…
Read More »Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern
Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat…
Read More »7 Instagram Contest Ideas to Grow Brand Awareness
Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and…
Read More »What does Google do?
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO:…
Read More »Google: Fine If AMP Page Has More Ads Than HTML Page via @MattGSouthern
Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads. The post Google: Fine If AMP Page Has…
Read More »Why Presentation Skills Are Important in Marketing
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from…
Read More »Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a…
Read More »Zero Click Search Drama & Other Digital Marketing News [PODCAST]
The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more! The post Zero Click Search Drama & Other Digital…
Read More »Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember…
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