Agentic Marketing: What’s the Big Deal and How to Get Started
You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the…
Read More »AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse via @sejournal, @MattGSouthern
Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking. The post AI Citation Share…
Read More »We Need To Change Our Approach To AI Prompt Tracking via @sejournal, @TaylorDanRW
Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking. The post We Need To Change Our Approach To AI Prompt…
Read More »11 Ways to Automate SEO with Agent A
All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping…
Read More »What is an AI Agent? A Plain-English Guide
Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or…
Read More »AI Brand Visibility: You’re Tracking It Wrong
Key Takeaways Most AI brand visibility tracking today replicates keyword tracking logic, using prompts instead of search terms. The underlying assumption is the same, and that’s the problem. Traditional search…
Read More »OpenAI Brings Improved Health Responses To Free ChatGPT via @sejournal, @MattGSouthern
OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company’s own health evaluations. The post OpenAI Brings Improved Health Responses To…
Read More »Google Must Give Notice Before Significant Ranking Changes via @sejournal, @MattGSouthern
The UK’s CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability. The post Google Must Give Notice…
Read More »The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era via @sejournal, @coreydmorris
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The Integrated Search Brief That Aligns SEO, PPC…
Read More »9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)
Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of…
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