Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search…

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How to Do an Effective SWOT Analysis for Your Marketing Campaigns

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to…

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8 Pillar Page Examples to Get Inspired By

Altogether, they form a content hub. But not all pillar pages look the same.  In this guide, we’ll look at eight examples of pillar pages to get your creative juices…

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How We Used a Video Course to Promote Ahrefs (And Got 500K+ Views)

Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would…

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Content Marketing for Startups: A Beginner’s Guide

  More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.  If you’re a startup, you’re probably wondering, “Should I use content marketing?…

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Building a Better Search Engine: Lessons From Neeva’s CEO via @sejournal, @MattGSouthern

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google. The post Building a Better Search Engine: Lessons…

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Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching…

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Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything…

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…

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Music Marketing: A Simple (But Complete) Guide

Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…

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