Meet Yoast’s new leadership team!

Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the…

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Google Unveils New Ads Manager Tools For Video Ads via @sejournal, @brookeosmundson

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools For Video Ads appeared first…

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Customer Experience Analytics: Measure What Works and Make Improvements That Last

Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what…

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Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover…

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Avoid These 6 Common Google News Optimization Mistakes via @sejournal, @dansmull

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization…

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Shopify Vs. Wix

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. As an ecommerce seller, you’ll find yourself making a…

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Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just…

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How A Solid Content Strategy Can Empower Your Team – Ep. 272 via @sejournal, @lorenbaker

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…

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Branded Search vs. Non-Branded Search: What’s the Difference?

  In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for these kinds of queries too. In this guide,…

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How to handle out-of-stock products for ecommerce SEO

As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of…

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