Google Explains Why Field Data is More Reliable Than Lab Data via @MattGSouthern
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. The post Google Explains Why Field Data…
Read More »How to Use Schema Markup for Better SEO in 2020
Adding structured data to your website can give it a significant ranking boost, especially if you follow the proven best practices (and avoid some common pitfalls).
Read More »The welcoming community of WordPress
“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software…
Read More »Five SEO content types to power and grow your business through 2020
30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand intent stand to capture market…
Read More »How to Handle Discontinued Products Without Ruining Your SEO
Are you leaving money on the table? Especially during times like the COVID-19 pandemic, where people flock to buying online — leaving many eCommerce shops with sold out products —…
Read More »Do Headings Really Impact Rankings?
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS…
Read More »SEO Case Study #6: Phantom Link Building
In this new SEO case study, I’ll show you what I call Phantom Link Building. This method helped Gotch SEO rank for “Paperform” with one backlink. It helped one of…
Read More »Button UX: designing a clear call-to-action
Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it…
Read More »Google Advises Against Using Nofollow Links When Migrating Sites via @MattGSouthern
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The post Google Advises Against Using Nofollow Links When…
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