90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights. The post 90% Of Brands Have Zero AI Search Mentions, New…
Read More »What are AI brand mentions? And how are they different from citations?
You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s…
Read More »What Is Content Engineering, and How Do You Do It?
In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged Content Engineer. Content engineering is the…
Read More »7 Ways to Automate Content Marketing with Agent A
Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our…
Read More »Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era. The post Rethinking Audience Targeting…
Read More »It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before. The post It Works Until…
Read More »Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros via @sejournal, @gregjarboe
Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on. The post Anthropic’s Infrastructure Crisis – What It Means…
Read More »Google-Agent: The Web’s New Visitor Just Got An Identity via @sejournal, @slobodanmanic
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content. The post Google-Agent: The Web’s New Visitor Just Got An Identity…
Read More »Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern
Google’s new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema. The post Google’s New AI…
Read More »Google’s Knowledge Graph Explained: How It Influences SEO & AI Search
… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to…
Read More »