How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last…
Read More »On-Page AEO: 4 Writing Frameworks for Better AI Visibility
Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information:…
Read More »From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility via @sejournal, @hethr_campbell
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business. The post From Reddit to Revenue: Building Real Community That Drives Sales…
Read More »Claude Skills for SEO and Marketing: What They Are and How to Use Them
It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The…
Read More »The Agent Runtime Wars Have Begun. Is Your Website Ready? via @sejournal, @slobodanmanic
The agentic web shipped for real in April. Here’s what Cloudflare, OpenAI, and Sundar Pichai all said that web professionals need to hear. The post The Agent Runtime Wars Have…
Read More »Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell
Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s…
Read More »“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker
About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and…
Read More »Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post Google Says AI Creative Should Help Brands Differentiate, Not Blend…
Read More »Google Search Algorithm Changes: 2026 Update
Key Takeaways Google’s 2024 API leak confirmed that click data and user engagement signals carry more weight in rankings than the search giant has publicly acknowledged. Brand authority matters more…
Read More »Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a…
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