Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment…
Read More »Google’s AI Overviews Cut Clicks Without Satisfaction Gain: Report via @sejournal, @MattGSouthern
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. The post Google’s AI Overviews Cut Clicks Without…
Read More »Haven’t started building AI-ready creatives?
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Read More »The 9-Level New SEO Game
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Read More »Is Perplexity the Next Google?
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Read More »7 Steps to Build a Marketing Strategy That Actually Works in 2026
With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their…
Read More »The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement. The post The Fully Non-Human Web: No…
Read More »How Smart CMOs Decide Where the Next Marketing Dollar Goes
Key Takeaways Knowing how to measure marketing ROI requires moving beyond credit assignment toward causal proof. Attribution shows what happened; incrementality shows what marketing actually caused. Marketing leaders face structural…
Read More »How to Build Location Pages That Rank, Convert, and Get Cited
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google…
Read More »Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers via @sejournal, @brookeosmundson
Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look. The post Why Microsoft’s AI Ad Strategy Deserves…
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