How to Promote Word-of-Mouth Referrals Through Paid Ads
Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are…
Read More »A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or…
Read More »Why Google Ranks Plagiarism Over Original Content via @sejournal, @martinibuster
John Mueller explains why Google may choose to reward article thieves by ranking stolen content instead of the original article The post Why Google Ranks Plagiarism Over Original Content appeared…
Read More »5 Ways to Convert Paid Ad Leads
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s…
Read More »Google FAQ Rich Results Limited to Two Per Page Rolling Out via @sejournal, @martinibuster
FAQ rich results limited to 2 FAQs per page. The update to the rich results is still in the process of rolling out The post Google FAQ Rich Results Limited…
Read More »How to Create the Perfect Business Slogan
Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair….
Read More »Shopify Sites Can Now Edit Their Robots.txt File via @sejournal, @MattGSouthern
Shopify stores are now able to edit their robots.txt file, which gives store owners more control over how search engines crawl their site. The post Shopify Sites Can Now Edit…
Read More »How to Use LinkedIn’s Social Selling Index Like a Pro
LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric…
Read More »How to Make Newsworthy Content
Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.
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