How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”….
Read More »How to Boost Your Website Traffic: 7 B2B SEO Tips
Top 7 B2B SEO tips that can help you level up your website and improve your SEO rank in search results of Google, Yahoo, and Bing.
Read More »5 Excel Tricks for Creating Paid Ad Campaigns
To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet…
Read More »SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities….
Read More »Google Page Experience Update Launching Mid-June on Mobile First via @sejournal, @MattGSouthern
Google’s Martin Splitt says the Page Experience update will begin a gradual launch in mid-June with a full rollout expected by August. The post Google Page Experience Update Launching Mid-June…
Read More »How to Claim Knowledge Panels in Google For More Organic Visibility
If something is written about your brand online, you want to know about it, right? That’s even more true if it’s an authoritative source speaking about your brand and giving…
Read More »10 Lead Generation Tactics That Work (With Examples)
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…
Read More »How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update…
Read More »Site Migration Issues: 11 Potential Reasons Traffic Dropped via @sejournal, @makhyan
A site migration can benefit your site, but a lot can go wrong in the process. See 11 common reasons migration may hurt your traffic. The post Site Migration Issues:…
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