Facebook Shares 4 Ways It’s Improving News Feed Ranking via @sejournal, @MattGSouthern

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds. The post Facebook Shares 4 Ways It’s Improving…

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Video SEO Marketing: Maximizing Your Visibility On Search

Using video as part of your search engine optimization (SEO) tactics is a great way to earn more real estate on the SERPs, get more clicks on your content, and…

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Long Tail SEO in 2021: How You Can Have It All or Die Trying

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how…

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Keyword density can still be a useful metric

Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we…

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How to Run Effective eBay Ads

You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of…

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Microsoft Audience Network Introduces Facebook Import & Video Ads via @sejournal, @shepzirnheld

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know. The post Microsoft Audience Network Introduces Facebook Import &…

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How to create eye-catching social images for your content

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like…

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Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle via @sejournal, @MattGSouthern

Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills. The post Google’s John Mueller:…

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Announcing the Moz Performance Metrics Beta

Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a…

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