How to Run Sponsored App Ad Campaigns
You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. …
Read More »6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
The world has changed and businesses need to adapt to the new needs of their customers if they’re going to grow. The best way to do that is through empathy,…
Read More »What is Demand Generation?
Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do…
Read More »Mobile-first and Core Web Vitals: connecting the dots for page experience success
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing…
Read More »How does video SEO work?
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use…
Read More »How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do’s and don’ts of link building outreach in 2021.
Read More »Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A…
Read More »SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of…
Read More »How to Find Low-Competition Keywords for SEO
Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find…
Read More »YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. The post YouTube Rises to Number 1…
Read More »