Taking your SEO content beyond the acquisition
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking…
Read More »How to Use Beacon Data With Paid Search and Social Campaigns
Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have…
Read More »Leveraging customer data and AI to drive ecommerce growth in 2021
30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like…
Read More »How to Share a Private Video on YouTube (2021)
YouTube is one of the few sites that offer the ability to privately share content. Not only are they limited to up to 50 people, but they also do not…
Read More »Google Adds More Info About Domains in Search Results via @MattGSouthern
Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. The post Google Adds More Info About Domains in Search Results…
Read More »How to perfect the category page of your online store
The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get…
Read More »Best WordPress Calendar Plugin
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a…
Read More »How to See YouTube Tags (2021)
So, here we are assuming you are a small business or brand, or a vlogger with a Youtube channel. The whole idea behind you producing quality video content is to…
Read More »Google: Duplicate Content is Not a Negative Ranking Factor via @MattGSouthern
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor. The post Google: Duplicate Content is Not a Negative Ranking Factor via @MattGSouthern…
Read More »Pinterest SEO guide: Eight tips for search-friendly pins
30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top…
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