ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax? via @sejournal, @brookeosmundson
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget. The post ChatGPT Ads: New Acquisition Channel Or…
Read More »The 5-Pillar Framework For AI Content That Audiences Actually Trust via @sejournal, @gregjarboe
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value. The post The 5-Pillar Framework For AI Content That…
Read More »Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse via @sejournal, @MattGSouthern
Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles. The post Google Core Update, Crawl Limits & Gemini Traffic Data – SEO…
Read More »Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO via @sejournal, @martinibuster
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it. The post Why Agentic AI Shopping Feels Unnatural And…
Read More »Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared…
Read More »AI Leads All Reasons For U.S. Job Cuts In March, Report Says via @sejournal, @MattGSouthern
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas. The post AI Leads All Reasons…
Read More »Most Marketing Metrics Are Misleading. Here’s What Leaders Measure Instead
Key Takeaways Traditional marketing metrics like traffic, search rankings, and ROAS were designed for a more trackable internet. They still have uses, but they no longer tell the full story….
Read More »How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do Evergreen Content In 2026…
Read More »Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Why Core…
Read More »Introducing llms.txt to Shopify: Give AI a map to your best products
You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers. AI tools don’t browse your…
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