How to respond to positive and negative online reviews
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and…
Read More »How Ahrefs Counts Links and Domains
When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes,…
Read More »Making the argument for nofollow links in SEO
30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for…
Read More »YouTube Launches New Hashtag Search Results Pages via @MattGSouthern
YouTube is launching a new type of search results page that appears when users look for videos by hashtag. The post YouTube Launches New Hashtag Search Results Pages via @MattGSouthern…
Read More »What Facebook Watch Means for Marketers
It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and…
Read More »How to use XPath expressions to enhance your SEO and content strategy
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well…
Read More »How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have…
Read More »How to Generate Leads From YouTube Live
YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but…
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Core Web Vitals report: 28 Ways to supercharge your site
30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed…
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