Why You Should Audit Your YouTube Channel
How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users,…
Read More »How to analyze on-page copy quality
30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is…
Read More »12 Obsolete SEO Tactics to Avoid in 2020
Let’s look at some of the tactics that still persist despite being proven useless or even outlawed by Google policies. Some of them are no more than a waste of…
Read More »The Ultimate Guide to Using UTM Parameters
Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics…
Read More »10 tips to improve the quality of your page
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search…
Read More »YouTube Shares 3 Keyword Research Tips For Videos via @MattGSouthern
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. The post YouTube Shares 3 Keyword Research Tips…
Read More »Should you use Google’s updated Disavow Links tool?
30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it…
Read More »What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined….
Read More »