What to expect from SEO in 2021?
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced…
Read More »What is Games as a Service (GaaS) and What Does it Mean For Marketers?
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven…
Read More »The 5 Best Marketing Automation Companies of 2021
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy…
Read More »What is a Quality Backlink? 8 Key Indicators to Look For
High-quality backlinks have 8 characteristics including relevance, traffic, authority, link profile quality, editorial standards, outbound link quality, indexation, and anchor text. In this guide, I’ll dive into each of those…
Read More »Healthcare SEO Fundamentals to Grow Your Medical Practice via @krisjonescom
Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO. The post Healthcare SEO Fundamentals to Grow…
Read More »Need to step up your social media marketing? Follow this recipe
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s…
Read More »What a chaotic digital media landscape means for advertisers as 2020 ends
30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing…
Read More »5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing…
Read More »Looking back at Yoast in 2020
The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different…
Read More »Are Backlinks Still Important for SEO in 2021?
Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm. There have been countless independent studies in the SEO industry proving the impact…
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