Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing via @sejournal, @MattGSouthern
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio…
Read More »What Are Secondary Keywords? (And How to Use Them)
Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this…
Read More »What SMEC’s Data Reveals About AI Max Performance via @sejournal, @brookeosmundson
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals…
Read More »How to Optimize Your Product Pages for AI Visibility
AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple query in Google’s…
Read More »Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a…
Read More »NanoClaw Creator Loses SEO Battle To Impostor Website via @sejournal, @MattGSouthern
NanoClaw’s creator says Google ranks a fake website above his project’s real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle…
Read More »Fintech in AI Search: How to Be the Trusted & Featured Brand
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your…
Read More »Scaling the agentic web with NLWeb
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents…
Read More »SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)
Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to…
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