E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the…
Read More »5 PPC Strategies That Actually Boost Conversions in 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 PPC Strategies That…
Read More »Anonymized Queries Make Up Nearly Half of Google Search Console Traffic
This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on…
Read More »ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the…
Read More »15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first…
Read More »AI Hallucinations, Errors, and Accuracy: What the Data Shows
AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks for health. Those bizarre moments spread fast because they’re easy…
Read More »Bing Webmaster Tools Adds AI Citation Performance Data via @sejournal, @MattGSouthern
Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI…
Read More »7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on…
Read More »PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are…
Read More »