AI Recommendations Change With Nearly Every Query: Sparktoro via @sejournal, @MattGSouthern
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt. The post AI Recommendations Change With Nearly Every Query:…
Read More »What is the open web?
The open web is the part of the internet built on open standards that anyone can use. This concept creates a democratic digital space where people can build on each…
Read More »The New Content Failure Mode: People Love It, Models Ignore It via @sejournal, @DuaneForrester
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms. The post The New Content Failure Mode: People Love It, Models…
Read More »AI-Powered Functionality in Google’s SEO Tools
Google’s been quietly upgrading Search Console and Analytics with AI. No fanfare. Just better data filtering. They sit quietly inside platforms you already use, like Search Console and Google Analytics,…
Read More »Recap: The January 2026 SEO Update by Yoast
The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important…
Read More »New to Yoast SEO for Shopify: Enhanced pricing visibility in product schema
We are excited to announce an update to our Offer schema within Yoast SEO for Shopify. This update introduces a more robust way to communicate pricing to search engines, specifically introducing sale price strikethroughs. What’s new? …
Read More »Discord as an Engagement and Digital PR Platform
Discord has moved far beyond its gaming roots. Today, it’s becoming a direct access channel for brands that care about real engagement and meaningful digital PR outcomes. This isn’t a…
Read More »Google AI Overviews Now Powered By Gemini 3 via @sejournal, @MattGSouthern
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode. The post Google AI Overviews Now Powered…
Read More »Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today,…
Read More »How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about…
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