A recap of the October 2025 SEO Update by Yoast

The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates,…

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96.98% of Clicks Happen in the Top 10 Search Results

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of…

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Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar] via @sejournal, @hethr_campbell

Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Why Some Brands Win…

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Brave Reveals Systemic Security Issues In AI Browsers via @sejournal, @MattGSouthern

Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. The post Brave Reveals Systemic Security Issues In AI Browsers appeared first…

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Top AI Visibility Tools in 2026

Noticed your traffic dropping even though your rankings look stable? You’re not alone. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are now answering the same questions that used…

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Surfer SEO Acquired By Positive Group via @sejournal, @martinibuster

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

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Wikipedia Traffic Down As AI Answers Rise via @sejournal, @MattGSouthern

Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors. The post Wikipedia Traffic Down As AI Answers Rise appeared first…

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How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape via @sejournal, @lorenbaker

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…

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Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase via @sejournal, @MattGSouthern

Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains. The post Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase appeared first on Search…

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The psychology of scannable content and bullet points

Table of contents The scanning habits of our brain   Factors that determine reading depth  The impact of mobile evolution on content consumption  The psychology behind bullet points The science of…

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