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For non-technical small business owners, founders, and entrepreneurs, there’s sometimes a blurring of the lines between a software development firm (that builds apps), a digital marketing agency, and an IT solution provider.
Software Development Company
(outsourced software development)
Also known as a custom software developer, product builder, or application developer
Generally hired to solve business-related to front-end and back-end development of web applications and mobile applications (front end development, backend development, web applications developer, and mobile applications developer)
Sometimes clients hiring software development company intend to use apps for internal use (employees, vendors, and channel partners for example)
Usually, a software development company gets hired to build SaaS applications to be marketed and sold externally as part of the company’s core business model.
Some specialize in vertical markets.
UI UX and front-end developers often have relatively similar skill sets to website designers and developers hired by marketing agencies — but working on much larger scope/budgeted projects
Would almost certainly perform core digital marketing functions in-house as that would align with skillsets of junior staff members — whether that makes sense to do? That’s a different story.
(“But we’re not an agency”)
Often located in lower cost of living regions around the World
Marketing Agency
(outsourced marketing services)
Full-service/full funnel
Specializations
Branding and graphic design
SEO
SEM/Google Ads
Social media
Content marketing
Email marketing
PR (public relations)
Video
Events
CRO (conversion rate optimization)
Marketing automation
eCommerce
CRM/Sales enablement
Website UI UX design and website development (graphic design studio, web studio, UI UX design studio)
Generally sells projects and retainers at a much lower initial and recurring price point vs. a software development company
Often needs to be located closer to the location of client/end customers for more authentic communications
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