Evaluating a Prospective Web Design Company. I was referred to a prospective client recently that had their website redesigned. They paid $60,000 for a site that really does nothing for them. It is a simple brochure site that provides visitors nothing, and it certainly does nothing to convert traffic into sales. Since all their budget went to design, they have no money left over to properly market the site. Mistake #1, don’t pay $60,000 for a branding exercise.
A corporate website is about supporting the business. The beauty of the Internet is there is no guessing. You can measure pretty much anything. What are you trying to accomplish? Increase traffic? Generate leads? Increase sales? If it is yes to one of these questions, then a $60,000 investment should get you another $600.00 to your bottom-line? Can a brochure site deliver an 80-95% ROI?
Web design is a commodity today. The cost of design should represent about 25% of your total spend. Design costs are competitive today, so spending more than you have to should be the last thing you do. Watch this video.
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Maria Johnsen is a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities regarding projects related to data crime and tracing terrorists online.
Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.
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