Google has over 200 confirmed ranking factors. Let’s talk about the top 10 most important Google ranking factors. Focus on these and succeed.
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Over 200 Google ranking factors have been confirmed. It would be a waste of your time, as an online business owner, to research and study all of these different ranking factors.
It’s much easier to know, understand, and focus on the top 10 most important ranking factors instead.
Relevance – Not only Google, but all search engines are heading in the direction of relevance. Relevance is the most important ranking factor. Not just in your content, but in every.
Your website content should be relevant to what people are searching for. If your website and content irrelevant to people that use Google, they won’t rank you. Additionally, your backlinks should come from relevant content and websites. Google is constantly trying to get rid of irrelevant websites and content from the search results. Keep your content relevant to your website topics.
Backlinks – Your website will not rank without backlinks. Backlinks are links to your website from other websites. However, it is important to note there are both good and bad backlinks. You shouldn’t just put backlinks anywhere on the internet.
Many people new to the world of ranking tend to struggle with the concept of backlinks and what they are for. When people finally catch on to the importance of backlinks, they realize this is one of the most difficult ranking factors to handle.
Dwell Time (AKA Watch Time) – We will define dwell time as how long someone spends on your content. If you consider websites like Facebook and YouTube, you realize people often spend hours on these sites.
If users are only spending a few seconds on your website, Google will take notice and, again, assume your content wasn’t relevant to what the user searched for. Your search result was either not relevant, or a poor user experience (UX).
Click-Through Rate (CTR) – Click through rate is another indicator to Google of how relevant your search result impression is. If people aren’t clicking on your search result when it appears, that means it wasn’t relevant to what the user searched for. Do you see how this keeps tying back to relevance and user experience?
Domain Authority – The more authority your website has in a topic, the easier it is to rank pages on your website domain, for that specific topic. The more relevant and high quality content you have in that specif topic, the higher your authority becomes on that topic.
It’s important to understand that backlinks play a huge role in domain authority. A backlink from another website acts like a recommendation for your website. It’s hard to be an authority on a topic without recommendations from other websites that also have domain authority.
Optimized Website Content (On-Page SEO) – Although it’s really important to have optimized website content, it’s really not that hard to do. This is an important ranking factor. However, it often tends to be the only thing new online business owners focus on. It is very important, but you need more than just optimized content.
Website Load Time – Use Google Page Speed to analyze and optimize your website’s load time. There are some things that can be technically challenging, but Google tells you almost exactly what you need to do to improve your website’s load time.
SSL Encryption (HTTPS) – Google has specifically stated that all websites should use SSL Encryption. If you look at any search result, all of the highest ranking websites use SSL Encryption. A website without SSL Encryption is known as being ‘not secure’ by Google and many other platforms.
Mobile Compatibility – Your website must be mobile compatible. Over half of Google users are searching from a Mobile Device. Google is all about user experience, and their users are on mobile devices.
Domain Age – Although you can’t really control domain age, it’s important to note. It’s a huge ranking factor. Google will trust a website of 20 years more than a website that’s 6 weeks old.
If you have a new website, you should spend AT LEAST the first 12 months earning Google’s trust by focusing on ALL other ranking factors. Be consistent.
#googlerankingfactors #searchengines #seo